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so you want to launch a social media campaign?
mack collier
creating a "social media campaign" doesn't have to be as daunting as it sounds. in fact, in many cases, your customers and evangelists are already doing the heavy-lifting for you, you just have to bring it all together.
so you want to launch a social media campaign?
mack collier | 11.13.07
creating a "social media campaign" doesn't have to be as daunting as it sounds. in fact, in many cases, your customers and evangelists are already doing the heavy-lifting for you, you just have to bring it all together.
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post | comments (1)
contributor posts
c k | 11.13.07
marketingprofs book club is open: 'robin hood' awaits!
the marketingprofs book club's group review for our current segment featuring robin hood marketing, is now open! for those of you new to our book club i've included some information below. for returning book club vets, you can hop on over and jump into a discussion (or two). the discussions run 24/7 and span the globe.
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shelley ryan | 11.12.07
what is it about 'social media' people?
i spent a day at the austin social media workshop last week, and yes, i learned a thing or two. i also made an observation that probably shouldn't be all that surprising.
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(18)
elaine fogel | 11.12.07
the us v. canada: a brief observation
i recently returned from a trip to my home of origin -- canada. after three years of living in the u.s., it was an opportunity for me to see the differences between the two neighbors in a new light. and what differences there are. from a marketing and business perspective, here are my observations:
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comments
(10)
bl ochman | 11.12.07
web 2.0 dead? don't be silly! it's just starting
not to sound like a pollyanna, but while lots of discussion is going on about the death of web 2.0. i’m feeling very upbeat and encouraged about social media and marketing.
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(5)
paul barsch | 11.09.07
frivolous facebook fridays?
the use of social networking tools hasn’t exactly taken off in the workplace as many employers are banning the use of facebook, myspace and other online communities as a time waster. however, one company is aggressively asking employees to use facebook to build relationships with each other and customers. will it work?
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(18)
paul williams | 11.09.07
problem solving with a ghoti
when i was a kid, i had a book filled with facts and trivia about science, nature, humans, inventions and more. it was printed on rough newsprint paper and was as thick as a phonebook. one of the entries that i often recall asked (and answered) the question:
what is a ghoti?
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(4)
roy young | 11.09.07
ad:tech new york day 3: user-generated content and the hollywood writers strike
i am heading back to los angeles after attending ad:tech in new york (with a record 13,000 attendees), thinking about how we may be experiencing a significant moment in the growth of user-generated content as the professional writers in hollywood bargain for royalties from consumption of their content online.
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gavin heaton | 11.09.07
join me or sponsor me this movember
you might remember that i participated in movember last year -- the annual event to raise awareness around prostate cancer and to raise money for research into the "most common non-skin cancer".
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comments
(4)
tangerine toad | 11.08.07
defeating the armies of 'no'
having spent close to 20 years in the creative departments of ad agencies, i’ve always found it curious how the vast majority of companies all but ensure that their marketing efforts end in failure. why? because they’ve burdened themselves with the armies of “no.”
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comments
(24)
ann handley | 11.08.07
in recovery from social media
"recovery" and "rehab" seem to be theme of the week around year. time was when blogholism was all the digitally addicted had to struggle with. but that was a dog’s year ago. now, there’s twitterholics, second life obsessives, facebook fanatics. and it goes on.
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(4)
roy young | 11.08.07
ad:tech new york, day 2: using social networks to make money
yes, social networks are cool and great fun. but how can we marketers use them to drive business?
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comments
(2)
roy young | 11.07.07
ad:tech new york: building brands via social networking... politely
big news came from chief executive mark zuckerberg announcing facebook ads -- an ad system for businesses to present facebook users with targeted ads in a social context, that encourages customers to share marketing messages with friends.
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(6)
lewis green | 11.07.07
is this the day the conversation died?
anyone who knows anything about me knows that i love to talk. i love it most when there are a group of us discussing something provocative, almost anything will do.
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(42)
ted mininni | 11.06.07
'blogging is intellectual prototyping'
"blogging is intellectual prototyping."
--roger martin, dean of the rotman school of management, university of toronto
how’s that for a quote? from a very influential thinker in a very good b-school yet. this appeared in business week’s innovation section, on bruce nussbaum’s design blog on october 10th.
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(24)
gavin heaton | 11.05.07
re-thinking re-thought
my first "real" job out of university was in publishing. i had spent a couple of years pretending to study accounting (with daytime chartered work financing my studies), until i finally realized that it was not my cup of tea. it was my first real chance to re-think my life and career.
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(4)
lewis green | 11.05.07
unaffected by bad marketing
because i am in the biz, i like to think that i am unaffected by marketing, particularly the advertising wing. wrong! the truth: i am unaffected by bad marketing, which i think is best represented by much of today's advertising.
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comments
(22)
andrea learned | 11.05.07
closing the fashion gender gap (slowly)
spa/salon party events and pink cellphones/electronics marketed to young women seem to get a lot of attention, but they aren't the only ones buying. young men are starting to embrace shopping, as well.
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comments
(14)
paul williams | 11.02.07
farming lesson to save your brand
there is an agricultural practice farmers use called "fallow field farming." it is the method of planting nothing at all to allow fields time to replenish, rejuvenate, and regain fertility. i got to thinking... this practice of waiting a season to allow for replenishment is exactly what some businesses could use...
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(10)
jill griffin | 11.02.07
the u.s. postal service and letters to god
my loyalty work has me thinking a lot these days about "customer credit" and how firms can best get the customer credit they're due for the hard-fought value they deliver.
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comments
(2)
c k | 11.01.07
blog? not so much. listen? much.
not every company needs to blog. there i said it. and ask anyone, i’m a big fan of blogging. fact is, many times a blog just adds noise. if there’s one thing we don't need is more noise. (what we need is more value.) while not every company must blog, every company needs to listen.
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comments
(12)
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