ditched by djs, page one in the us: brunsdon’s cover coup as the big apple counts down | news.com.au fully chic blog
ditched by djs, page one in the us: brunsdon’s cover coup as the big apple counts down | news.com.au fully chic blog
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ditched by djs, page one in the us: brunsdon’s cover coup as the big apple counts down
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fully chic blog
patty huntington
wednesday, august 22, 2007 at 01:13pm
there’s nothing quite like gearing up for your second international runway show – unless it’s gearing up for your second international runway show and scoring the cover of one of the fashion world’s most high-profile publications.
yesterday sydney eveningwear specialist jayson brunsdon made page one of womens wear daily (wwd). in the interests of full disclosure (which i disclosed in this blog’s very first post), i am wwd’s australasian correspondent. brunsdon’s cover placement, or indeed his inclusion in a wwd fashion spread yesterday, had absolutely nothing to do with me. new york is full of fashion publicists, falling over each other to get their clients into the big publications, so the competition is stiff. and with wwd at least, there are no guarantees. it’s not a standalone story on brunsdon but nevertheless a pretty great get in the leadup to the new york show season, whose official schedule kicks off september 5. the cover comes hot on the heels of brunsdon’s solo international runway debut, in new york in february, and his recent harpers bazaar australia ‘eveningwear designer of the year’ award.
it must be an even sweeter victory for brunsdon, a unicef goodwill ambassador, who was recently ‘let go’ by upscale australian department store chain david jones. brunsdon headed straight to djs archrival myer and from this season will hang alongside some of this region’s best designers, including josh goot, yeojin bae, toni maticevski, camilla and marc and kiwis karen walker and kate sylvester.
brunsdon is not the first antipodian to make wwd’s cover. however myer now has four australian/kiwi wwd cover stars (brunsdon, goot, walker, camilla and marc) to djs’ two (collette dinnigan and trelise cooper). but really, who’s counting?
the australasian ‘invasion’ of new york’s runways continues unabated. sass & bide might be sitting this season out however brunsdon is one of six local brands to show there for ss08. while a third are on-schedule, on-site (bryant park tents), and josh goot is doing his own thing in yet another art gallery, three designers are availing themselves of two new show venues to pop up this season. one is grand street, a clear plastic tent that is being erected outside the soho grand hotel. toni maticevski and karen walker will both show there. alongside a handful of us brands such as imitation of christ, perth’s ray costarella is showing at the fabulously ornate prince george ballroom inside the prince george hotel. built as a luxury hotel in 1902, the building has an interesting story. with the flatiron district later falling out of favour, by the 1980s the hotel had become a nyc council refuge for 1,600 homeless. it closed in 1990, only to be purchased in 1996 by a not-for-profit called common ground, whose mission is to solve homelessness. it was reopened in 1999 to provide assisted accommodation for 416 low-income or formerly homeless adults, some of whom later worked on the restoration of the public spaces, which reopened in late 2005. these include a glorious old tea room - shots of which bear an uncanny resemblance to archival photos of the once-grand david jones cafeteria, before some bright spark installed a faux ceiling there. the spaces are rented for functions, with profits funnelled back into common ground’s social service programs. who said fashion doesn’t have a heart?
here’s the antipodian show lineup so far:
josh goot: september 4, 2pm, bortolami-dayan gallery (off-schedule)
toni maticevski: september 5, 12pm, grand street
karen walker: september 6, 6pm, grand street (off-schedule)
willow: september 9, 11am, the salon, bryant park
aurelio costarella: september 10, 6pm, the prince george ballroom (off-schedule)
jayson brunsdon: september 11, 9pm, the salon, bryant park
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always good to see aussie labels ripping it up internationally. it seems like a big deal to score the cover of wwd. well deserved too, i’ve always enjoyed jb’s take on fashion, the collections are always timeless and elegant.
mooks of bondi (reply)
wed 22 aug 07 (01:53pm)
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mooks says:
always good to see aussie labels ripping it up internationally. it seems like a big deal to…
(wed 22 aug 07 at 01:53pm)
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ditched by djs, page one in the us: brunsdon’s cover coup as the big apple counts down
wednesday, august 22, 2007
there’s nothing quite like gearing up for your second international runway show – unless it’s gearing up for your second international runway show and scoring the cover of one of the fashion world’s most high-profile publications.
the full post with comments is available at:
http://blogs.news.com.au/fullychic/index.php/news/comments/ditched_by_djs_page_one_in_the_us_brunsdons_cover_coup_in_the_big_apple_sho/
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