strategic public relations
strategic public relations
strategic public relations
focused on public relations strategy within integrated marketing communications. hosted by kevin dugan since july 2002.
saturday, november 03, 2007
american red cross plugs social media tools into disaster communications efforts – four links (x2) – 11.03.07
now with twice as much link love!
1) voce nation podcast: ike pigott/american red cross interview // vocenationike pigott details how the arc uses social media tools "to convey vital information and help people connect during times of crisis — lessons other companies can apply to their own communications programs." an unrelated question: if steel is galvanized and dry cleaning is martinized does that mean voce’s blog is hallettized?
2) utterz makes micropodcasting the shiny new tool // utterzlinkedin, youtube, facebook, twitter, slideshare, er, i mean utterz is changing the way i communicate. ok, maybe not. but it’s an interesting site. listening to sarah wurrey on utterz, i learned about befunky. as you can see in this ice cream stand image, it gives photos a “cartoonish” feel to them.
3) the 'winners' of the wired news saddest-cubicle contest // wiredif you’re having a bad day just remember -- it could be worse.
4) strictly no photography // core77core77 points us to this site aggregating photos from places where cameras and photography are off limits.
5) ipod touch ad is consumer-generated // tuawthis takes tiny machine to a whole new level.
6) will beat reporters be boosted by social networking? // pressthinkjay rosen is helping push journalism forward with newassignment.net experiments. the latest is testing out a social network’s impact on beat reporting. this all reminds me of steve rubel’s blog-only news diet from 2004.
7) orange’s never-ending web page // psfkgot (more than) a few minutes to spare? check out orange’s pretty web site.
8) dell’s new investor relations blog // andy larkandy lark’s got a new blog as does his new employer dell. while i have no experience with ir, an ir blog is an interesting concept. a key discussion started by jonathan schwartz is how it might impact disclosure.
tags | public relations | pr | media relations | media | advertising | marketing | consumer-generated media | ike piggott | american red cross
saturday, november 03, 2007 in advertising, blog, four links, gadgetry, social media, visuals | permalink
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friday, november 02, 2007
super bowl xlii – ad salmon keep swimming to this mass media event
ad age reports that super bowl ads are almost sold out.
the game’s on feb 3rd and a 30-second spot can go for as much as $2.7 million apiece. 90 percent of these spots are already sold?!
let’s hope this early land grab is to ensure enough time to implement marketing programs that support the spot(s).
yes, i’m suggesting super bowl advertisers get more out of their pricey investment by spending more money.
the annual super bowl ad binge is adding up. super bowl ads from 87-06 account for more than 11 hours of commercial time. this translates into more than 1,400 commercials and as much as $1.72 billion of ad sales. >gulp<
tags | advertising | marketing | super bowl xlii | super bowl ads | super bowl
friday, november 02, 2007 in advertising, marketing, media, super bowl, television | permalink
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mad men swag
steve hall at adrants held a mad men swag contest to celebrate the show's first season.
i was one of the winner's. woot! the martini shaker says "conquering madison avenue, one martini at a time."
this details how much i enjoy swag/tchotchkes...i don't even drink. but it's in a place of honor in my office should an emergency arise.
friday, november 02, 2007 in advertising, from the field, marketing, television, the brand called me | permalink
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tuesday, october 30, 2007
the media snack meme
kami huyse tagged me to join the media snackers meme.
my desire to play in memes goes back and forth, but kami rocks so i'm more than happy to jump in. kami just blogged the annual prsa conference and it turns out she also has an amazing singing voice.
the meme question is “how do i respect media snackers?”
i’m paid to write and i even do it for fun. so when words like respect and snackers bob to the surface in the same sentence, my instinct is to flush. there i said it. don't even ask me about life streaming.
at connect 07 i put media snacking to the test and served up the video above to kick off my presentation. that video also fuels this discussion. marketers need to broaden their definition of content. pr people in particular need to expand beyond the written word in this regard.
snack attackbut while folks are snacking on things like slideshare, youtube, twitter and flickr, are they digesting? david armano was way ahead of me on this one.
so another midwestern pragmatist is suggesting that a balance is needed. if we’re all striving for a higher level of engagement with our target audiences…i’m told this is called a conversation…we’re going to have to go beyond the t-shirt and bumper sticker platitudes and serve up some depth.
in some cases, serving up a buffet instead of snack can even be a point of differentiation. the for immediate release podcast is an example. shel and neville get grief for not having a shorter podcast. instead of putting their podcast on a time constraint, they're going even longer and have started posting the content they edit out separately. yet for immediate release has a healthy listener base as demonstrated in part by its sponsors.
so i guess i‘m tagging shel and neville by default. i’ll ask scott baradell, karen russell and colin mckay to join the fray as well.
tags | public relations | pr | social media | marketing
tuesday, october 30, 2007 in blog, marketing, public relations, social media, visuals | permalink
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friday, october 26, 2007
friday flickr fix – 10.26.07 – go outside and play
have a great weekend.fall uploaded by prblog
friday, october 26, 2007 in visuals | permalink
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thursday, october 25, 2007
best buy’s pr smarts and chargecarte’s customer disservice
it’s been so long since i’ve done a goofus and gallant post that i’ll remind everyone we point to marketing and pr stories that demonstrate how to and how not to.
best buy’s high-definition prbest buy starts us out with some smart public relations. a few people have listened to me talk about best buy’s hd strategy – from creating hd awareness to ceasing analog tv sales across the chain.
consider how many customers will call foul over the retailer that sold them an analog set a few months before the switch to hd.
now we quickly digress from taking something away from customers (and getting high marks) to offering a new service to customers (and getting points off).
chargecarte’s nickel and dime strategythe concept sounds good...get your phone or ipod charged at the airport twice as fast as your own charger can do it.
but charging me for electricity seems more opportunistic than helpful – especially at $3 for 30 minutes for only a 50 percent charge.
this chargecarte is located in baggage claim – where all you want to do is exit the airport.
there’s also only one small bench located next to it. if more than one or two people use this at a time, you'll have to hover and make sure no one walks off with your phone/ipod.
chargecarte should have taken this technology upstream. how much would you pay for an adapter that allows you to charge your phone faster?
something tells me i’m not the target customer.
charge carte?! uploaded by prblogtags | public relations | pr | media relations | best buy | goofus and gallant | marketing | design
thursday, october 25, 2007 in design, goofus & gallant, marketing, media relations, public relations, television, wtf? | permalink
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thursday, october 18, 2007
friday flickr fix – 10.18.07 – connect
headed to the university of georgia in athens to speak at connect. at some point i may post my presentation here.
karen russell with the grady college of journalism & mass communication has put together a great agenda.
you can follow the conference any number of ways if you’re so inclined.
i’m looking forward to connecting with some old friends in person for the first time, reconnecting with other colleagues and meeting the professionals, students and educators attending the event.
img_2357 uploaded by press_ejecttags | public relations | pr | social media | marketing | ugaconnect07
thursday, october 18, 2007 in from the field, marketing, public relations, social media, visuals | permalink
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wednesday, october 17, 2007
oskope visual search – seeing is believing
anyone looking for items on amazon, ebay, flickr or youtube should try oskope. the slick interface eliminates the need to page/scroll through results, much like flickr leech.
as i finalize my connect presentation, i’m using it to see how many results "press release" pulls on youtube and flickr.
the results bring up a few videos about the social media press release. the videos are a tad over produced, with seizure-inducing graphics. but it’s great to see pr folk applying a broader definition to content. stay tuned for more on that thought.
via brandflakes for breakfasttags | public relations | pr | oskope | ugaconnect07
wednesday, october 17, 2007 in media relations, public relations, social media, visuals, web/tech | permalink
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friday, october 12, 2007
social media? pr folks just doing it
“i have been impressed with the urgency of doing. knowing is not enough, we must apply. being willing is not enough, we must do.” -- leonardo davincipr/marketing folks have been busy doing more than playing with social media. here's a quick, incomplete and unofficial list of pointers.chris thilk’s passion for film has landed him a semi-regular column at brandweek.david armano is redefining conference attendance with his always in beta site. armano is attending forrester’s consumer forum where they announced their groundswell awards. plenty of award-winning projects to check out.jeremy pepper and luke armour have left agency life and now work at social media startups.geoff livingston and rohit bhargava are writing books on social media.colin mckay launched a blog for his employer, canada’s office of the privacy commissioner.c.c. chapman offers the latest example of the social media news release while todd defren’s team continues to do so on behalf of their clients.ike piggot has been quietly working on several initiatives for the american red cross.the above projects follow many others and this list is by no means exhaustive. if you do not see your latest work here, please add it in the comments. i know these are just the tip of the iceberg when it comes to social media case studies.needless to say there will be plenty of fodder for constantin basturea’s recently announced pr blog week 3.so what’s my story? i’ve been working on a few things, but nothing worth linking to just yet. our team here is small and plenty busy on all things marketing…not just social media. that said my firm does have a blog. i’m pretty proud of it, but i had nothing to do with it. it was created by a passionate co-worker who needed a better way to get product info and inspiration out to her clients. mission accomplished.i did uploaded by voncanontags | public relations | pr | social media | marketing | blog
friday, october 12, 2007 in blog, how-to, marketing, media relations, public relations, social media, web/tech | permalink
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thursday, october 11, 2007
four links – 10.11.07 – vote for pedro, nin goes free agent, brand monitoring and free wi-fi = world domination
1) people’s design award -- fast companythe u.s. may have dropped the ball on that whole metric system thing, but democracy is still alive and well. the cooper-hewitt national design museum is accepting votes for your favorite design. be sure to vote before 6:00 p.m. est on october 16, 2007. winners will be announced at the national design awards. power to the people!
2) first radiohead, now nin -- influx insightsthis trend will pick up steam as more "record" contracts start to expire. just ask god money.
3) brand monitoring on twitter -- being peter kimforrester analyst peter kim updates us on twitter monitoring and points to a few other things you should be monitoring.
4) mcdonald's launches free wi-fi in uk restaurants -- neville hobson/twittersuper size jokes aside, mcdonald’s makes a big/smart move in the race to create the third place by offering free wi-fi in its 1,200 uk locations. this impacts the coffee wars too.
tags | public relations | pr | design | brand | free wi-fi | marketing
thursday, october 11, 2007 in brand, design, four links, marketing, public relations, social media | permalink
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disclaimer: the views expressed on this site are my own and do not reflect those of my employer or its clients. ©
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