real lawyers have blogs : law blogs, blawgs, law firm marketing

real lawyers have blogs : law blogs, blawgs, law firm marketing real lawyers have blogs : law blogs, blawgs, law firm marketing lexblog : real lawyers have blogs published by lexblog lawyer blogs get information on lexblog's turn-key, professional blog service on the topic of the law, firm marketing, blogs, web 2.0, & baseball about kevin contact kevin speaking engagements archives november 13, 2007 by kevin does your technorati ranking matter? i'm regularly asked why a lawyer client's technorati blog rank is dropping and what can be done to improve their blog's technorati ranking. my typical response is don't worry about. i just emailed a client tonight: i would not worry about technorati. i don't watch my technorati ranking at all and advise clients to do the same. it would be a vanity contest - assuming that technorat's servers and systems were even up to indexing all blog content and the incoming links to blogs. with the failures of their systems their rankings mean little, if anything. what is a "technorati ranking?" (per technorati site) a technorati ranking relates to the number of sources that point to a particular weblog relative to other weblogs. the more sources referencing a weblog, the higher the technorati ranking. the technorati ranking for a blog is displaying in url search results, blog search results, and is displayed in the account profile. to me that says nothing more than we've created a vanity contest that will cause vain people (many bloggers) to return to technorati as they try in vain to increase their blog ranking. maybe we can even get people to post their ranking with our technorati logo as badge on their blog. sounds like web 2.0. ;) having an obligation to clients to find out if i'm right, i looked at what others were saying about technorati rankings. from darren rowse at pro blogger, one of the highest ranked blogs by technorati, discussing his top 100 ranking: does it increase profile? ...i’m afraid to say that i’m not aware of any circumstance where any reporter or advertiser approached me as a result of seeing me as #3 on the most favorited list. does it give egos a boost? it’s always nice to be included in a list and to be in the company of blogs like others featured in the list. however it’s a somewhat empty achievement to be honest. while i appreciate my readers going to the trouble of marking me a favorite - it’s a list that i suspect will always be skewed in favor of blogs about blogging, web 2.0 and the web because it’s on a site whose users are largely bloggers who are more inclined to read such blogs. does the technorati top 100 most favorited blog list drive traffic? so does being #3 on this list drive thousands of visitors to problogger? a quick visit to my stats packages shows that in the scheme of things it’s hardly caused a blip on my traffic radar. technorati does drive a few hundred readers per month to this blog - but not a single visitor came directly from that the top 100 favorites page. from wordpress’ matt mullenweg in a blog comment: personally i think it’s silly to get worked up over a made-up ranking on a site full of spam that drives very little traffic, especially if you’re not in the top 100. and finally from steve rubel in an audio interview where interviewer andy plesser mentioned being depressed by his low technorati ranking: you get depressed about your technorati - (laughs) well, you know, i really don’t try to think a lot about technorati rankings because i think it’s just, you know, if you – again, if you’re providing, you know, high value content that people want, it doesn’t matter how many links you’re getting. it doesn’t matter. as long as you’re fulfilling the wishes of your audience. and i think that’s what you have to look at above and beyond everything and if you’re doing that and doing that consistently, you know, you will get links and accolades. but if you’re – if you’re doing it just for that, it’s the wrong reason. so i, you know, try not to pay attention to that and just really do – just put out there a good product that people want. after this research, my opinions are stronger than ever. any of you guys see value in a technorati ranking? tags: marketing your blog, rss & syndication, search engine optimization, technorati print this article comments trackbacks don't get left behind, get your own blog lexblog become a part of the conversation lexblog creates and maintains professional, turn-key blogs for law firms and businesses. for more information fill out and send this form or call 1 800 913-0988. first name last name firm/company name email address telephone number all information is required please november 12, 2007 by kevin ala teleseminar on law blogs this wednesday ernest svenson (aka ernie the attorney) and i will be presenting a 2 hour law blog teleseminar (at your computer) this wednesday. 'the blog… is not a 50's movie' is being hosted by the association of legal administrators and runs from 2-4 p.m. eastern, 11 am-1 p.m. pacific. registration remains open. i'm looking forward to the format ernie and i are going to use. having 2 hours will really allow us to review the nuts and bolts of law blogs and why effective law bloggers have had so much success. a similar presentation was very well received by lawyers in phoenix in september. plus having ernie will allow for input and counsel from someone who was among the first lawyers blogging. ernie and i will walk you through the world of blogging and help you understand its pros and cons as well so by the end of the session you should be should be able to: define bloggingsummarize how lawyers and law firms use blogsidentify the impact blogging can have on a firmidentify and analyze the potential advantages and disadvantages of blogging for a firm and/or individual lawyersrecognize, generally, applicable legal concerns involved in bloggingdesign a strategy involving blogging for the law firmwrite an appropriate law firm policy regarding individual lawyer blogging hope to 'see' some of you there. tags: cool stuff print this article comments trackbacks november 11, 2007 by kevin uk law firm clifford chance sponsors third party's law blog not sure i've seen a leading law firm in the states sponsor a third party's blog. but steve matthews caught that clifford chance, one of the world's leading law firms with 27 offices in 20 countries and 3,800 legal advisers, is sponsoring conflict of laws, a well trafficked blog on private international law. steve suggests we may be looking at a trend. blog sponsorships are nothing new to the online tech community. for examples, we can look to gigaom or techcrunch. but in other blogging communities, including law, the idea of sponsorship is quite new. it could be the fact that commercial applications typically lag behind web innovation; that we usually experiment to see if something delivers, readers adopt, and then monetization strategy follows once we're beyond the proving ground. it may also stem from our aversion to spam and anything directly commercial online. kevin o'keefe has said he's not a fan of ads on blogs and that it cheapens the offering, but i suspect with an appropriate design fit he'd be ok with the sponsorship concept. and depending on the blog, of course. my next question would be on the strategic fit. a blog on international private law and clifford chance? obviously it's a good fit, and frankly, they get kudos for being both the first mover, and picking off a desirable audience of global decision makers......i see a lot of value in blog sponsorship as compared to other forms of web advertising. what many blogs lack in reader volume, they more than make up for with audiences that are focused & clearly defined. aggregate a series of selected sponsorships together and it could be *very* good advertising. i agree with steve. and don't tell anyone else steve, but you're right that i'm okay on sponsorship with the appropriate design and sponsorship. steve also has reason to fear that law firms sponsoring blogs will be seen as an alternative to blogging themselves. cc has both the resources and in-house expertise to do so, but may not have been able to make the business case internally. busy attorneys, a lack of time, and so forth. that's too bad. i'm a big believer in firms owning web properties, and the associated audience & relationships. this may not get reflected in a traditional roi equation, but the value is there - new business relationships with targeted decision makers, marketing collateral, search rankings, referral networks - the list is extensive. cc gets some of those things with this move, but it isn't their audience, and long term i'd rather see those assets under cc management. law blog sponsorship by large law firms is going to be a trend. we're also going to see the legal duopoly of lexisnexis and thomson west, probably now the largest advertisers on incisive media alm's legal publications and journals, start sponsoring blogs and social media sites. thomson west has already started to do so with the law professor blogs. law firms and legal publishers may be a little slow but news of advertising's move to blogs and social media sites here, here, and here will not lost on them and their ad agencies. update: just received this email from steve: 'give you $50 if you throw a stem logo on yours? ;)' being, it's only at one post, it'll only cost you a beer steve. update 2: responding post from martin george, creator and general editor of conflict of laws: i agree that the potential for spam, or aggressive advertising, is there when contemplating any type of sponsorship agreement with a firm or company, which is why it is very important to work closely with the sponsor in order to establish the precise boundaries, and extent, of that company's web presence on your blog before any agreement is finalised...... i think a substantial connection, beyond a commercial interest (on the part of either party), is absolutely necessary. clifford chance were our first-choice sponsor because of their unique practice in the field of private international law. we would have turned down the same sponsorship arrangement with another firm if they did not have a genuine interest in the subject-matter of the blog. sponsorships have to be more than just financial agreements; they have to be relationships. tags: clifford chance, conflict of laws, law firm marketing, steve matthews print this article comments (2) trackbacks november 11, 2007 by kevin find the conversation. join it. contribute to it. law firms are not the only ones who do not understand blogs are not some sort of mini website you're looking to fill up with legal information. blogger and journalist, kristine lowe, saw that bcc staffers kept fretting about filling a blog as if it were a blank page. she told them to stop looking at blogs that way and advised: find the conversation. join in. contribute to it — indeed, contribute journalism, answering questions, finding facts, fact-checking the ones that are there. but to do that — beware — you have to talk at a human level with other humans with opinions (who don’t want to talk to a closed door). to heck with the large law firm baggage that you can't enter into an online conversation. 'we'll take a position contrary to someone else in the firm. we cannot give legal advice. we cannot comment on what other lawyers are saying.' that's rubbish. i've read law journal and bar publication articles. i've been at legal conferences and seminars. i've attended with other lawyers networking functions whether they be civic boards, rotary meetings, or cocktail receptions. lawyers converse at those functions. they offer opinions. they give views on where they think the law is heading. they point out pitfalls for the unwary. they respond to the views and questions of other lawyers. conversing is how we learn. it's how we network. it's how we grow as professionals. but for the conversing and networking i did as a young trial lawyer, i would not have been the skilled professional i was when hung up my lawyering shoes 9 years ago. kristine is saying the same thing as steve rubel who preaches - 'find the conversation. listen to the conversation. engage in the conversation. empower your audience by adding value to the conversation.' blogging is a conversation. not only do you learn and grow your reputation by joining in, you will not be conspicuous by your absence. tags: blog basics, kristine lowe, steve rubel, conversation print this article comments (2) trackbacks november 11, 2007 by kevin blogging heroes : excerpt on steve rubel generally, i wouldn't advise taking a look at a book billed as covering the 'world's top 30 bloggers.' a blogs import is determined by the value it offers its readers, whether their be 45,000 or 200 readers. but reading the chapter on steve rubel in blogging heroes made me realize there's much to learn from those who have staked their livelihood to blogging. like me, steve put it all on the line back in 2003 believing that blogs were going to have a very big impact on business. in all things it's good to have someone you can model yourself after in your effort to succeed. one of the guys i followed was steve - still do. and reading the chapter on steve this morning reminded me of my roots in blogging. started to get my juices going. you can download the chapter here. you could do a lot worse than steve's keys in starting a new blog. if you want people to come to your blog, you must offer them something of value. bloggers just starting out must post in high volume to build an audience. sometimes it’s easier to go where people are than to get them to come to you. with competition among news bloggers being so strong, and bloggers filling every available subject, the best option for new bloggers is to find a niche. steve also drives home a leading benefit of blogging. learning. learning is the primary reason steve blogs. having heard the same from mark cuban earlier this week, i realize it's the same for me. everything i have learned about internet marketing, social media, blogs, and virtual communities, i've learned from others on the net. in the mid 90's it was through conferences, books, and the limited time i had to talk with authors and conference presenters. for the last 4 years it's been blogging - reading, networking, and writing. blogging is learning on steroids. tags: blog basics, blogging heroes, steve rubel print this article comments (4) trackbacks november 10, 2007 by kevin mark cuban from blog world in las vegas mark may have his critics, but i have learned a lot from this guy. via jeremiah owang, here's a some of the highlights from his keynote speech at blog world - with my comments. i don't own the dallas mavericks, dallas and fort worth does, i'm just the care taker. no one told starbucks founder, howard schultz, that when he sold our seattle super sonics to oklahoma city.a blog with google ads looks cheap and ads cheapen blogs. knew i liked this guy.uses ice rocket to find everything about him and his companies, then ports them into his feedreader to watch what's going on. if he's using only ice rocket, and not google blog search, he's missing half of what is being said about him.blogs are not a democracy open for everyone, your blog is your blog (in response to detractors in comments).your blog is around forever, and will impact how you're hired.people who blog for a living can't be really honest, because if someone pays you, they want something.uses blog to get answers from problems, by asking questions. i'm a ready, fire, aim guy" (in that order).facebook is under valued, as they've learned how to monetize their users. i would buy facebook, but i can't afford it. can only hope mark is successful in his bid to buy the cubs. tags: cool stuff, mark cuban print this article comments (2) trackbacks november 10, 2007 by kevin majority of advertising money to be spent on blogs/social media, not traditional media, in 5 years : survey need further proof that blogs are changing the face of traditional media? this from stefanie olsen at cnet. in the next five years, a majority of advertising and marketing professionals expect to spend more money on so-called conversational media--or online media that encompasses things like blogs and podcasts--than on advertising through traditional media such as newspapers or magazines, according to a recent study from the society for new communications research, a think tank on new media. "these are large and small agencies we talked to," jen mcclure, founder and executive director of sncr, said here wednesday at the first blogworld conference. she said her research group recently asked roughly 260 agencies about their plans to advertise and market in conversational media. today, a majority of these agencies said that they spend about 2.5 percent of their total budgets on conversational media, but by 2012, they plan to tip that percentage to more than they spend on traditional media, according to sncr's study. i'm not a big fan of ads on lawyer blogs but this sort of study causes me to sit up and take notice. perhaps a network of lawyer blogs, akin to john battelle's federated media, or an information center/ community, drawing on aggregated law content is on the horizon. this info will also not be lost on incisive media, the owner of alm and all its affiliated legal journals. if this survey is right, we're going to see more advertsing on blogs and new media plays than at the national law journal and law.com in the coming years. tags: new media print this article comments (2) trackbacks november 10, 2007 by kevin is sending press releases to bloggers worthwhile? i get 15 to 20 press releases, offers to review products, notices of seminars, or requests to post something each day. it's hard to filter through the worthless crap so as to catch something good. as a result, i almost have to just delete all such emails. i'm afraid that marketers and pr folks feel that bloggers are amateurish reporters starved for attention - 'they'll blog anything.' look at bill hartzer's advice to companies at search engine watch: if a blogger receives a press release directly from a company in their industry, most likely they will pay attention to it. after all, bloggers are always looking for something to write about. and it's the bloggers who have the power to link directly to the corporate web site, which will ultimately help your site's search engine rankings. i suppose a release from a pr professional that had read my blog, knew the value adds i like to share with readers, and knew what made me tick, may send a press release along with a personal email about something i may wish to post. but i don't get that. i get crap from pr people and advertisers that have never read my blog and know nothing about what i do or write. they are throwing spaghetti up on the wall and seeing if anything will stick. and these folks went to college to learn how to do this? shot gun press releases sent to bloggers are the equivalent of spam. 99.9% of the time they draw no blog coverage. in fact, you're just turning bloggers off, something that's not in your interests. tags: public relations, press releases print this article comments trackbacks november 9, 2007 by rob la gatta live lexblog blogs from 10/27-11/9 since our last update on recent launches, we've seen four new blogs thrust into the lexblogosphere. below is a recap of what went live between saturday, october 27 and today: the australian trade marks law blog, maintained by the lawyers and attorneys at the melbourne law firm nicholas weston and focusing on facilitating the exchange of trade mark law news among firms around the world. the corporate policyholder's rights blog, highlighting insurance-related legal developments impacting corporate policyholders, published by the insurance recovery group at texas law firm hughes & luce. the healthcare neutral adr blog, maintained by new jersey attorney richard j. webb and providing commentary from that corner of the blogosphere where alternative dispute resolution and healthcare law collide. the california business bankruptcy blog, which offers bankruptcy and restructuring news for california-based farms and businesses, provided by the lawyers and attorneys at the bakersfield firm klein denatale goldner. tags: cool stuff print this article comments trackbacks november 9, 2007 by kevin top law firms in marketing and communications picked up from chuck lowry that alm's marketing the law firm newsletter just released its third annual list of the top law firms in marketing and communications. lexblog client proskauer rose (privacy law blog) garnered the top spot, but the rest of the list, including in-depth profiles, is pay to view. i'd like to highlight the impact of blog marketing on the list. i've emailed elizabeth anne ‘betiayn’ tursi, the editor in chief, to see if i can get a copy of the list. tags: law firm marketing, success stories print this article comments trackbacks november 8, 2007 by kevin readers trading newspapers for web sites opportunity for blogging lawyers more readers are trading newspapers for web sites per a recent article in the new york times. the circulation declines of american newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday. the drop, reported by the audit bureau of circulations, reflects the growing shift of readers to the internet, where newspaper readership has climbed, and also a strategy by many major papers to shed unprofitable or marginally profitable print circulation. on of the ways lawyers enhance their reputation as an authority is being quoted in newspapers on relevant stories. getting quoted has not been easy though. usually took a little luck and in many cases, some pr folks with a nice rolodex of reporter contacts. but online newspapers open more doors for lawyers to showcase their expertise. local newspapers often allow comments to stories, offering an opportunity for you as a lawyer to add your take just as if the reporter had called you for a quote.virtually all newspapers have blogs. leave a comment, with your name, email and blog's url. readers click on links to commentors blogs.newspapers are looking for citizen bloggers, other than their reporters. i've seen more than once a blog run by a lawyer on a consumer or small business law topic. approach your newspaper with the idea. show them your blog as evidence of your abilities.quote online newspapers in your own blog adding your own take. email the reporter a link to the post letting them know you shared the story with your readers and you'd be happy to be a resource for similar stories as you regularly publish on the topic at your blog.in time, newspapers are going to become information centers incorporating blog feeds from local citizens. getting known by the paper now gives you a leg up that your blog feeds will be included. no question there is a disintermediation of pr professionals and reporters going on. not taking advantage of it is your loss. tags: public relations, newspapers print this article comments (1) trackbacks november 5, 2007 by kevin is kleiner perkins the fat lady on web 2.0? toronto lawyer rob hyndman asks whether vc kleiner perkins' halting web 2.0 investments signifies that the fat lady has sung. this would mean a lot more to me if i knew exactly what web 2.0 was - i’ve been reading about it for years now, have co-organized two conferences on it, and i still don’t know. and when i say that, i’m being a lot less glib than you might suppose. in any event, i suppose the real point is that i don’t know exactly what kleiner means when they refer to web 2.0. but it doesn’t matter. suffice it to say that for too long there has been too much of too little on the web. it’s beginning to feel right for a bit of a shakeout. agree with rob on both accounts. i'm not sure what web 2.0 is, unless it's web 1.0 (no revenue but lots of visitors), and that there has been 'too much of too little' on the web of late. those of us web 1.0 veterans who recovered by 2004 started businesses based on revenue. we grew organically through demand and income. has the obvious benefit of cash. plus, listening to the consumers input (their pocketbook speaks loudest) helps improve the end product or service. it's worked well for lexblog. rob's post comes on the heels of steve rubel's 'five simple sobriety steps for web 2.0 kool aid boozers,' who sees a dot com crash of the non revenue web 2.0 crazies. with the general uncertainty on the us economy it wouldn't surprise me to see a shakeout coming. tags: cool stuff print this article comments trackbacks about real lawyers have blogs kevin o'keefe's real lawyers have blogs is the leading source of information and commentary on the use of blogs, rss,more... subscribe real lawyers have blogs lexblog quick links lexblogosophere daily legal news search this site topics blog basics blog law and ethics cool stuff large law law firm marketing law school blogs marketing your blog new media podcasts (audio & video) public relations rss & syndication search engine optimization success stories archives lexblog blogs adventure of strategy - rob millard alabama divorce & family lawyer & attorney - sherman & jeffries alabama litigation lawyer & attorney - lightfoot franklin & white 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legal reader - john hoar toronto estate lawyer - hull & hull law firm truck injury lawyer & attorney - morgan adams university of houston law center faculty blog utah business law lawyer & attorney - strong and hanni law firm utah criminal defense lawyer & attorney - gregory stevens utah dui lawyer & attorney - glen w. neeley utah divorce and family lawyer & attorney - gregory stevens virgin islands lawyer & attorney - tom bolt & associates virginia condominium & homeowners association lawyer - inman & strickler wage and hour lawyer & attorney - yezbak law offices washington construction lawyer & attorney - davis wright tremaine washington dc injury lawyer & attorney - garrow & evans washington medical malpractice lawyer & attorney - regan zambri & long washington personal injury lawyer & attorney - regan zambri & long washington state trial law & litigation lawyer & attorney - robert m. boggs west virigina business litigation lawyer & attorney - jeffrey v. mehalic whistleblower lawyer & attorney - labovick & labovick legal sanity - arnie herz recent updates does your technorati ranking matter? ala teleseminar on law blogs this wednesday uk law firm clifford chance sponsors third party's law blog find the conversation. join it. contribute to it. blogging heroes : excerpt on steve rubel mark cuban from blog world in las vegas majority of advertising money to be spent on blogs/social media, not traditional media, in 5 years : survey is sending press releases to bloggers worthwhile? live lexblog blogs from 10/27-11/9 top law firms in marketing and communications marketing blog resourcesin-depth information on blogs and their marketing potential art of blogging design and branding ethics marketing a blog podcasts (audio & video) public relations rss & syndication search engine optimization tech issues marketing blog resources archives quick links fast clicks on a variety of topics blawg review #134. with a new york city marathon bent from new york personal injury lawyer eric turkewitz.business blogging toolset. 100 essential resources you’ll need to start blogging profitably.lest we forget. while it's veterans day in the usa, november 11th is armistice day in france and new zealand, and remembrance day in the uk and other countries of the british commonwealth, where the day is devoted to remembering those who made the ultimate sacrifice for their countries in time of war.blogging heroes. new book has interviews with 30 of the world's leading bloggers.newspaper editors hiring internet savvy professionals. understanding blogs, tags and keywords an asset to aspiring journalists. martindale-hubbell love letter. lawyers receive notice their rating will no be displayed unless they pay martindale $50.harvard law library launches blog. et seq. communicates library and legal resource information to harvard law school faculty, students and staff.web users reading less print. the number of internet users saying they spend less time with offline printed materials rose from 19.3% in 2001 to 23.2% in 2006.journalism grads consume their news online. then why do you want to live in a pre-internet era when it comes to your job.law school blog roundup #94. from divine angstm, a third-year law student at an undisclosed law school in an undisclosed city and state.tv is for the monkey mind. we watch tv aimlessly like drones while blogs are thought provoking.large law firm advertising. does winston, the womble carlyle sandridge & rice bulldog mascot really draw more work?britain's blogging army now 4 million strong. includes a growing group of professionals seeking money and fame.facebook social ads may violate new york law. facebook's new social ads platform is raising some eyebrows among privacy advocates.minnesota legal community rallies for pakistani lawyers. lawyers, law students and legal workers gathered at a demonstration outside the united states courthouse in minneapolis today to express support for pakistani lawyers and oppose u.s. aid to pakistan.the bulldawg blawg. another sports blawg. wish i called my law blog a blawg.connecticut employment law blog featured at above the law. stamford attorney daniel schwartz of epstein becker & green gets the star treatment from david lat's legal tabloid.blawg review #133 from chicago ip litigation blog. dave donoghue covers last week's ip litigation news. social media marketing. to draw traffic to your blog.business professionals obsessed with popularity at facebook. get a life.law firm marketing, not just it, buying technology services. innovative technology is revenue generator, not an expense.blogs keep pakistanis informed with tv channels blocked out. with martial law in place, internet users there relied on websites and blogs which went 'live' to update their readers continuously on the evolving situation.best law blog of 2007. glamour pageant that means very little from the 2007 weblog awards.patent and trademark office opened in second life. on the heels of second life gamers suing for theft of their intellectual property.pension risk matters marked "popular" by aba. lexblog client susan mangiero's blog is one of the top-viewed pages in the aba journal's blawg directory. congratulations susan. legal news - lexblogosphere   lexblog lexblog 411 first avenue south, suite 304, seattle, wa 98104-2860, phone: 206 340 8201 / toll free: 800 913 0988 / fax: 866 613 3413 lexblog lawyer blogs : lawyer blogs, weblogs and blawgs for lawyer, attorney and law firm internet marketing. law blog, weblog and blawg information for lawyers, attorneys and law firms including web site design and websites for legal marketing. privacy policy disclaimer blog design & marketing support by lexblog copyright © 2007, lexblog. all rights reserved.

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