the new urgency to fix online privacy | perspectives | cnet news.com

the new urgency to fix online privacy | perspectives | cnet news.com log in | sign up why join? remember me | forgot password? welcome (log out) view profile on techrepublic: 10 illegal job interview questions search: news all cnet the web advancedsearch download acrobat professional! today on cnet reviews news downloads tips & tricks cnet tv compare prices blogs business tech| cutting edge| access| threats| media 2.0| markets| personal tech| news blogs| video| extra| my news | rss perspective: the new urgency to fix online privacy unlike y2k, which was a nonevent, internet attorney eric sinrod explains why the business world is mobilizing behind what it sees as a real threat. by eric j. sinrod published: october 31, 2007, 4:00 am pdt see all perspectivestalkbacke-mailprint del.icio.us digg this perspective a decade ago, i started writing about online privacy issues. at the time, legal colleagues told me that while they found the topic interesting from an academic standpoint, it had no real world applications. they encouraged me instead to focus on "real" upcoming problems, like y2k. undeterred, i explained that there would come a time when good privacy translated into good business, and bad privacy meant horrible business. that time has arrived. y2k came and went without much lasting effect. but privacy protection has become a real world industry of its own. unfortunately, privacy and security breaches regularly occur these days. indeed, the recently concluded meeting of the international association of privacy professionals in san francisco bore witness to just how important privacy issues have become to businesses, government, educational institutions, and of course, individuals. with hundreds of privacy and security professionals in attendance, the sponsor list included the expected roster of companies from the technology sector. but you also found companies from outside the tech world, like chevron, and deloitte, ernst & young, and pricewaterhousecoopers. the common theme: it's high time to find privacy solutions that really work. privacy is like oxygen. you don't normally pay attention but when it is gone, the problem is immediate and real. so it was that the conference hosted numerous breakout sessions over the course of three days, ranging across issues that arise in financial services, marketing, health care, retail, government, human resources, children, higher education, international, and technology. as technology has advanced, the world has become smaller, and, frankly, more invasive, when it comes to the potential for revealing personally identifiable information without permission. now on news.com prince: a royal pain for web pirates software and ceos at openworld more scrutiny for google doubleclick extra: solar cells, meet silicon spheres when i first started writing about privacy issues, the world was familiar with the titles ceo and cfo, but there was no such thing as a "cpo." here we are in 2007, and i found myself bumping into chief privacy officers all over the conference. these are the folks charged with developing workable privacy policies and practices for their respective companies. they have their work cut out. we all have read about security breaches that led to the disclosure of private details of thousands of people. this not only impacts the affected individuals, but it hurts the reputation, brand, and share price of the companies subject to the breaches. that's not to mention the possibility of government investigations, big penalties, and lousy press down the road. biography eric j. sinrod is a partner in the san francisco office of duane morris. his focus includes information technology and intellectual-property disputes. to receive his weekly columns, send an e-mail to ejsinrod@duanemorris.com with "subscribe" in the subject line. this column is prepared and published for informational purposes only, and it should not be construed as legal advice. the views expressed in this column are those of the author and do not necessarily reflect the views of the author's law firm or its individual partners.talkbacke-mailprint del.icio.us digg this   more perspectives more from news.com on this story's topics create an email alert | rss feed privacy create an email alert | rss feed security threats  6 commentspost a comment talkback online privacyjohndawson66  nov 3, 2007, 8:28 am pdt who's branches are you trying to yank?wbenton  nov 2, 2007, 11:22 am pdt breaches versus legalized data sharingtj mcdonald  oct 31, 2007, 12:50 pm pdt y2k a "nonevent"?marc myers  oct 31, 2007, 12:46 pm pdt this is exactly why i am voting for ron paulmyrighteye  oct 31, 2007, 12:18 pm pdt voice of reasonricricho  oct 31, 2007, 9:47 am pdt  read more comments > featured gallery images: software tools for google android google releases a software development kit for its mobile-software alliance. here are some shots of what the tools look like. view this gallery. related stories related news why we still invite data breaches perspective, october 29, 2007 in their own words: search engines on privacy august 13, 2007 paying for online privacy perspective, june 20, 2007 related videos see how iphone exploit works july 23, 2007 what are the best ways to stop hackers? february 14, 2007 john thompson on the new operating system february 13, 2007 watch more videos > top picks from news.com readers readers who read the new urgency to fix online privacy also read... could the 'war of the worlds' scare happen today? the balance sheet on windows vista trouble on horizon for 'white box' pc makers how we went wrong on identity watching tv on the laptop--and on the cheap why we still invite data breaches getting charged up over service stations intel's montvale itanium chip arrives more info markets market news, charts, sec filings, and more related quotes djia 13,307.09 319.54 (2.46%) s&p 500 1,481.05 41.87 (2.91%) nasdaq 2,673.65 89.52 (3.46%) cnet tech 1,867.62 67.52 (3.75%)   symbol lookup 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